Trends in mobile devices: not just new technology, but behavioural changes as...
The mobile device revolution is at a turning point from which things will change significantly. Do you doubt this? Take a look at the following numbers. In 2011 more smart phones were sold than PCs....
View ArticleVoxco will be at the CASRO conference: discover our new online surveying...
The annual conference held by the "Council of American Survey Research Organizations" (CASRO) is a major event for the market research industry. This year’s theme "Strategies for Transformative Times",...
View ArticleUpwardly mobile
There has been improvement in mobile market research, but even with 87% of people owning a mobile device; only 27% have completed a quantitative survey and 19% a qualitative feedback in 2013. It goes...
View ArticleTo be precise with your surveys, you must not neglect mobile
As the balance of exclusive mobile phone vs landline users has shifted, telephone surveys have included cell phones proportionally. There are still constraints, as landlines are identified by...
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